Commercial Excellence

For us, Commercial Excellence is all about delivering tangible effects on your top line. We join forces with our clients’ commercial teams across industries, supporting them to achieve excellence through impactful strategies, implementation, optimization, and transformation. We support leading companies to thrive in competitive markets by implementing these strategies, leading to stronger performance, top-line growth, and delivering distinctive products.


Optimizing your market impact

We can support you in crafting impactful positioning for your products, brands, and portfolios, enabling you to stand out in the market.  We help you deliver meaningful customer engagement, optimize marketing & sales processes and structures, and synchronize your omnichannel interactions. We bring along complementary skills to enhance your pricing strategies and upgrade data-driven performance management across functions. We support the optimization of processes and structures to maximize the efficiency and effectiveness of your commercial efforts. 

We stand out from others by:

Leveraging subject matter expertise

Tailoring our teams to the needs of the project. We accelerate your product launch, enhance your pricing strategies, and synchronize omnichannel interactions to ensure profitability and market positioning.

Fostering meaningful Customer Engagement

We operate across digital and non-digital channels.

Harnessing the power of data

Ensuring seamless integration and data-driven decision-making across various platforms allows us to create impact.  Whenever suitable, we use data to upgrade performance management across functions, aiming for truly meaningful KPIs and alignment with the goals of your organization.

Deploying at pace and with flexibility

Scaling our efforts up or down, and shifting to priority areas as client and program needs evolve.

Our Commercial Excellence Services

We have 20 years’ of experience in commercial excellence and improving marketing and sales efforts. Our services include: 


We help you think creatively about your market and customers before commercialization. We support you in crafting distinctive strategies.

We complement your teams with critical expertise and support you in launching innovations for maximum market impact and success.

We help you maximize your market reach and revenue through strategic deployment of marketing & sales for impactful interactions and relationships.

We provide insights to help you craft and implement optimal pricing strategies for market entry and growth.

We help you find the right balance between brand and portfolio focus for optimal market positioning and growth.

We help you drive success by monitoring, analysis, and performance enhancement.

We drive a seamless integration across channels for superior, data-driven customer engagement.



Served across industries



Successfully delivered



Where we delivered projects

The price is right. Isn’t it?

Private Equity Commercial Excellence

If you’ve enjoyed a historical advantage in a market, pricing can become neglected. But the landscape can ch…

Salesforce reorganization for a German Pharma Affiliate

Life Sciences Commercial Excellence

The sensitive move of transitioning from local to centralized support.


Let’s start a conversation

Speak with our team about how we could help you

Developing Performance Management Processes and…

5 Minutes Life Sciences 12/15/2023

Driving sales and marketing in pharmaceutical companies has many challenges. Complex regulatory requirements, …

Have you tried becoming Agile?…

10 Minutes Life Sciences 01/12/2024

New competitive threats. Changing market dynamics. Technological developments. Ever more demanding customers. …

The a-connect approach to establishing…

7 Minutes Life Sciences 01/11/2024

A Project Management Office (PMO) is ideal for larger, complex or multi-workstream projects. The upfront cost …

Sustaining drug revenue or volume…

7 Minutes Life Sciences 01/10/2024

Entering the post- Loss of Exclusivity (LoE) zone is a complete game changer in terms of strategy and approach…

Four steps to unlocking Omnichannel…

15 Minutes Life Sciences 01/07/2024

The ever-evolving digital world is transforming the pharmaceutical landscape. This creates unique opportunitie…


A global community of highly talented independent consultants

Our global team and our Independent Consultants combine the right expertise and insights to help your organization thrive. We respect and embrace your culture and integrate seamlessly into your organization.

Need our expertise?
Let’s start a conversation